Final answer:
Amazon.com primarily uses the Pure Internet Distribution Strategy by selling directly to consumers online, supported by efficient inventory management in massive warehouses. Although they now have some physical stores, their main business still centers around the online platform.
Step-by-step explanation:
The statement that Amazon.com uses the Pure Internet Distribution Strategy is true to a great extent. Amazon started as an online retailer, primarily offering books and has since expanded into various other merchandise categories. This business model of selling directly to consumers online without the use of traditional brick-and-mortar stores exemplifies the Pure Internet Distribution Strategy. Until recently, Amazon had no physical stores and therefore relied solely on its internet presence for sales. It has been successful due to its highly efficient inventory management in huge warehouses and economies of scale.
However, it's important to note that Amazon has begun opening retail locations in various states, signaling a shift towards a hybrid model that includes physical retail as part of its distribution strategy. These stores complement their online delivery business and provide new opportunities for customers to engage with Amazon's brand. Despite this expansion, the dominant core of Amazon's business remains its online sales platform.