Final answer:
The statement that demographics comprise value statements about audience lifestyles, likes, and dislikes is false. Demographics are statistical data on human populations that inform various societal observations but do not directly state personal preferences or values.
Step-by-step explanation:
The statement that demographics comprise the value statements you can make about audience lifestyles, likes, and dislikes is false. Demographics refer to the statistical data of a human population based on categories such as age, gender, education, religion, race, and other such factors. This data can help in understanding the potential interests and preferences of an audience, but it does not directly provide value statements regarding lifestyles, likes, or dislikes. It is, however, crucial in designing a speech or a presentation, offering insights into the audience's shared characteristics that may influence their reaction to the content presented. Understanding demographic data can also be important for analyzing population growth or decline, as changes in fertility, mortality, and migration rates contribute to the demographic profile of a population. This profile includes details such as the sex ratio and the population pyramid, which is a visual representation of population distribution by sex and age. Understanding demographics can shape how we view and interpret various societal issues and opinions, as shown by differences in perspectives during events such as the 2020 presidential election. Politicians, policymakers, and businesses use demographic data to tailor their messages, products, and services to better meet the needs of specific groups within a population.