Question

With reference to the six-category scale, a consumer satisfaction index (CSI) of 20 denotes that the customer is ________.

A) satisfied

B) dissatisfied

C) somewhat satisfied

D) somewhat dissatisfied

E) very satisfied

Answer 1

A CSI of 20 usually indicates low satisfaction, suggesting the customer is dissatisfied. The precise meaning depends on the specific scale used in the survey which wasn't provided.

Step-by-step explanation:

With reference to the six-category scale, a consumer satisfaction index (CSI) of 20 would generally be on the lower end of the scale. However, without explicit context for what each number on the scale represents, we cannot definitively say what a CSI score of 20 denotes. Typically, customer satisfaction is measured on a scale where the higher the number, the greater the satisfaction.

For a scale that goes from 1 (very satisfied) to 6 (very dissatisfied), a score of 20 would not exist. If it's a percentage scale where 100% means fully satisfied, a CSI of 20 would denote a customer that is dissatisfied. Nevertheless, due to the lack of specific information provided, this interpretation might vary according to the unique methodology of the satisfaction survey in question.