Final answer:
A contractor would be influenced to pursue a project if the project's location aligns with the strategic plan to increase presence in that area, as location is pivotal in business decisions and opportunities.
Step-by-step explanation:
The factor that would influence a contractor to pursue a project because the project is in a particular area where an increased presence is part of the strategic plan is project location. This is due to the fact that in business, location can significantly impact career decisions and opportunities. Businesses often consider the proximity to reliable suppliers, customers, and the quality of local infrastructure when selecting a location. For contractors, having a strategic plan that includes expanding their presence in a specific area means that the location of a project aligns with their long-term business goals and is, therefore, a crucial factor in the decision-making process.