Final answer:
Paired comparison is a comparative technique whereby respondents rank a set of objects into a pre-specified number of categories along a particular attribute or criteria.
Step-by-step explanation:
Paired comparison is a comparative technique whereby respondents rank a set of objects into a pre-specified number of categories along a particular attribute or criteria. It is often used in social sciences to compare and prioritize options or alternatives. For example, in a survey about favorite movies, respondents might be asked to rank a set of movies from most favorite to least favorite.