Final Answer:
Investigation of feelings toward a brand falls under the category of "Affective Questions."
Step-by-step explanation:
Affective questions pertain to emotions, attitudes, or feelings. When examining individuals' sentiments towards a brand, it involves understanding the emotional connection and perception they hold. This category explores the qualitative aspects of respondents' experiences, capturing the subjective nature of their feelings rather than objective facts. In the context of brand investigation, affective questions help uncover the emotional resonance and brand loyalty, providing valuable insights for marketing strategies.
Understanding feelings towards a brand is crucial for businesses aiming to build a positive brand image and customer loyalty. By delving into the affective aspects, researchers can identify strengths and weaknesses in the emotional appeal of a brand, enabling companies to refine their messaging, enhance customer experience, and establish stronger connections with their target audience.
Affective questions play a vital role in market research, allowing businesses to gain deeper insights into consumer emotions and perceptions. Utilizing affective questions strategically enhances the effectiveness of surveys and facilitates a comprehensive understanding of the emotional dynamics associated with a brand.