Question

Japanese Supercenter (Scenario)

The Tag-Mart chain of discount superstores is nearing completion of its new supercenter in Tokyo. The Tokyo store is the first foreign store for the large U.S.-based company. Tag-Mart offers a large variety of products at virtually unbeatable prices. A group of Tag-Mart representatives has traveled to Tokyo to inspect the new store and hire a store manager. The top two contenders for the position are Hisako Aoki and Takematsu Sato. Aoki has 25 years of experience managing a local department store renowned for its customer service. Sato, born and raised in Japan, earned a college degree in the U.S. before working six years as a manager at a Texas Tag-Mart.

Which of the following, if true, most supports the decision to operate the Tokyo store in a manner similar to Tag-Mart stores in the U.S.?"**

a) Aoki's experience emphasizes customer service, a key element of Tag-Mart's success.
b) Sato's international experience aligns well with Tag-Mart's global strategy.
c) The Tokyo market prefers a traditional retail experience.
d) The Tokyo store will focus on a niche market different from Tag-Mart's usual strategy.

Answer 1

Option b) 'Sato's international experience aligns well with Tag-Mart's global strategy' best supports operating the Tokyo store similarly to U.S. stores, as Sato's experience is valuable in aligning store operations with global standards while respecting local nuances.

Step-by-step explanation:

The student's question revolves around which candidate would support the decision to operate the new Tag-Mart supercenter in Tokyo in a manner similar to Tag-Mart stores in the U.S. Considering the economic growth of Japan and its rise as an Asian economic superpower, affirming global strategies and standards is essential to doing business in such an economically developed region.

Hence, option b), which states that “Sato's international experience aligns well with Tag-Mart's global strategy”, most supports the decision to operate the Tokyo store in a manner similar to the U.S. stores. Sato's understanding of both U.S. management practices from his experience in Texas and the Japanese market from being born and educated there is crucial.

His international experience will help incorporate the successful elements of Tag-Mart's U.S. strategy while being mindful of local customs and consumer preferences, promoting the economic power of Asia in the global market.