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Spiegel announced to the media that it was nearing the completion of its corporate restructuring and was one step closer to emerging from Chapter 11 status after filing its proposed joint plan of reorganization. According to Mintzberg, which managerial role would have been adopted in order to make this announcement to the media?

A. Spokesperson
B. Negotiator
C. Monitor
D. Liaison

1 Answer

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Final answer:

The manager adopts the role of a spokesperson when announcing to the media the company's completion of corporate restructuring and emergence from Chapter 11. This role is part of Mintzberg's informational roles, essential for communicating with external stakeholders, particularly as the company grows.

Step-by-step explanation:

According to Henry Mintzberg, the managerial role adopted to make an announcement to the media about a company nearing the completion of its corporate restructuring and emerging from Chapter 11 status is the spokesperson role. This role involves providing information to outsiders about the organization's plans, policies, actions, and results. It is a key component of the informational category of managerial roles, and it becomes particularly important as a company becomes more established and less dependent on intimate knowledge of individual managers by outside investors. Having reliable company information allows for outside investors such as bondholders and shareholders to have confidence in providing financial capital to the firm.


Furthermore, the role of a spokesperson is critical especially during high-stakes events like restructurings, which may involve job losses or other significant corporate changes. As companies go through such transitions, clear and effective communication can help manage external perceptions and maintain trust among investors and the public.

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