Question

Connie O'Day is a middle-level manager for the publishers of Free Spirit magazine, a publication targeted to women who are not focused on finding a husband or maintaining a house and garden. She spends much of her day conducting interviews with groups of women to determine what they consider most important in their lives. She also keeps an eye on the sales and content of other women's magazines. Which informational role does O'Day perform?

A. Disseminator
B. Monitor
C. Spokesperson
D. Liaison

Answer 1

Connie O'Day plays the role of a Monitor as she gathers information from both interviews with women and by observing industry trends, allowing her to fully understand the organizational environment and the magazine industry.

Step-by-step explanation:

Connie O'Day performs the informational role of a Monitor in her position as a middle-level manager for the publishers of Free Spirit magazine. This role involves seeking and receiving work-related information to develop a thorough understanding of the organization and environment. She gathers information by conducting interviews with groups of women to understand what is important in their lives. Additionally, she watches over the sales and content of other women's magazines to stay informed on industry standards and trends. Her activities align with the definition of the Monitor role, which includes analyzing information from both internal and external sources to gain insights and keep abreast of changes that may impact the organization.