Final answer:
Idea champions fight to overcome natural resistance to change and to convince others of the merit of a new idea.
Step-by-step explanation:
The statement 'Idea champions fight to overcome natural resistance to change and to convince others of the merit of a new idea' is True. Idea champions are individuals who advocate for and promote a new idea or innovation within an organization or society. They face obstacles such as resistance to change, skepticism, and the need to persuade others of the value and potential of the new idea. By persistently championing their idea and providing evidence and convincing arguments, they work towards overcoming resistance and gaining support for the new idea.