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In the third-party exchange marketplace model, a ______ market concentrates on a specific industry or market.

1) horizontal
2) baseline
3) sideline
4) vertical

1 Answer

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Final answer:

A vertical market in the third-party exchange marketplace concentrates on a specific industry or sector, as exemplified by Microsoft's significant share in operating systems within the broader computer software market.

Step-by-step explanation:

In the third-party exchange marketplace model, a vertical market concentrates on a specific industry or market. While defining a market can be controversial, and the scope can significantly alter the perceived concentration of a company within it, a vertical market specifically refers to a market that targets a particular industry segment or group of consumers, focusing on specialized needs and characteristics. For instance, as the passages provided demonstrate, Microsoft had a significant share in the operating systems market, which could be considered a vertical market within the broader scope of all computer software and services.

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