43.6k views
0 votes
In the third-party exchange marketplace model, a ______ market concentrates on a specific industry or market.

1) horizontal
2) baseline
3) sideline
4) vertical

1 Answer

3 votes

Final answer:

A vertical market in the third-party exchange marketplace concentrates on a specific industry or sector, as exemplified by Microsoft's significant share in operating systems within the broader computer software market.

Step-by-step explanation:

In the third-party exchange marketplace model, a vertical market concentrates on a specific industry or market. While defining a market can be controversial, and the scope can significantly alter the perceived concentration of a company within it, a vertical market specifically refers to a market that targets a particular industry segment or group of consumers, focusing on specialized needs and characteristics. For instance, as the passages provided demonstrate, Microsoft had a significant share in the operating systems market, which could be considered a vertical market within the broader scope of all computer software and services.

User Brooksrelyt
by
8.0k points
Welcome to QAmmunity.org, where you can ask questions and receive answers from other members of our community.

9.4m questions

12.2m answers

Categories