Final answer:
In Web marketing, targeted marketing or personalized marketing uses consumer data to send information based on past user behavior, a technique used effectively by companies like Netflix and Amazon.
Step-by-step explanation:
In Web marketing, information is sent to users based on their previous inquiries, interest, or specifications, a concept often referred to as targeted marketing or personalized marketing. This technique uses data analytics to deliver individualized messages and product offerings to consumers, improving the likelihood of a transaction. The success of companies like Netflix and Amazon can be attributed to this marketing strategy, as they use past viewing or purchasing habits to predict future behavior and preferences, tailoring suggestions accordingly.
Moreover, the implementation of procedural rules within search engines allows for websites, legitimate or otherwise, to use search engine optimization (SEO) tools to prioritize content visibility based on factors such as paid advertisements, popularity, and web interconnectivity.