Final answer:
The statement is true; technological advancements and globalization have made comparison shopping easier for consumers by enabling them to purchase goods and services from anywhere, thus increasing competition and options. The correct answer is option 1).
Step-by-step explanation:
The statement is true: as e-business matures and more companies conduct business online, consumers can indeed engage in comparison shopping more easily. Technological advancements, particularly the development of the Internet, have allowed for a vast improvement in the ability of consumers and businesses alike to purchase goods and services from anywhere in the world. This has led to increased competition among local retailers and has also fostered a dynamic 'business-to-business' marketplace online, where businesses can easily find suppliers and consumers can find better or less expensive products.
The interconnection between technology and globalization has redefined market boundaries and has helped consumers as well as businesses to find more options and compare prices more efficiently.