Question

During the _________ stage in the product life cycle, the window of opportunity is wide open because little or no competition exists.

a. Introduction
b. Maturity
c. Decline
d. Growth

Answer 1

The introduction stage is the phase in the product life cycle with little to no competition, allowing a new product to establish itself in the market. Option a. is the correct answer.

Step-by-step explanation:

During the introduction stage in the product life cycle, the window of opportunity is wide open because little or no competition exists. The correct answer is a. Introduction. This is a period where the product is new to the market, and characteristics such as a well-respected brand name, which has been carefully built over many years, could provide a substantial advantage. However, without significant competition, even new brands have the chance to establish themselves and leverage factors such as innovation, unique features, or marketing strategies to gain a foothold in the market. This stage precedes other stages like growth, maturity, and decline.