Final answer:
The statement suggests that sport properties should track in-venue spending habits as consumers use mobile devices to make more purchases. This will help them understand consumer behavior and make informed decisions.
Step-by-step explanation:
The statement suggests that as consumers increasingly use mobile devices to make purchases, sport properties should focus on tracking in-venue spending habits by spectators. The argument is based on the assumption that people have a fixed amount to spend on entertainment within their household budgets. If this assumption holds true, money spent on attending professional sports events would be money that was not spent on other entertainment options in the area. Tracking in-venue spending habits by spectators can help sport properties understand consumer behavior and make informed decisions regarding their marketing and revenue strategies.