Final answer:
Without the previous edition of the text, it is difficult to confirm which specific predictions about sport marketing were not accurately made; however, the question refers to jersey sponsorships, ticket sales, portable viewership, and international venue developments.
Step-by-step explanation:
Predictions on Sport Marketing
The question asks which prediction about sport marketing the authors did not accurately make in the previous edition of their text. To respond to this, we look at certain developments detailed in provided information:
The references provided don't give us specific predictions on these exact statements to determine what was accurately predicted or not.
Nonetheless, some of the concepts discussed such as the economic impact of sports, the rise of professional and college sports, fandom, and the geography of sports can provide a backdrop for understanding sport marketing trends.
For a precise answer, we would need to reference the previous edition of the text directly.
However, what we can infer is the complexity of predicting specific trends such as jersey sponsorships and international facility developments due to the dynamic nature of sports economics and fan behaviour.
The complete question is:content loaded
Which of the following did the authors not accurately predict about sport marketing in the previous edition of the text?
* One of the big four leagues will sell jersey sponsorships
* More college athletics departments will add proactive ticket sales teams.
* Portable sport viewership will provide connectivity and on-demand information for consumers.
* Major sport venues in Europe and Asia will catch up to or exceed facilities in the US