Final answer:
A comprehensive marketing control plan can monitor performance, identify deviations from goals, and initiate corrective actions. It utilizes performance benchmarks, regular reviews, and market responsiveness to maintain a competitive edge. Market-oriented tools like tradable permits, pollution taxes, and subsidies help address rigidity and inefficiency in pollution reduction efforts, promoting more cost-effective and innovative solutions.
Step-by-step explanation:
A comprehensive marketing control plan can accomplish several critical objectives, including monitoring performance, identifying deviations from goals, and initiating corrective actions. By using tools like benchmarking against performance standards, a marketing control plan ensures that the company remains on track to meet its objectives. Regular performance reviews help identify areas where the business is not performing as expected, which allows for timely adjustments and reallocation of resources if necessary. Furthermore, a solid plan enables the business to respond proactively to market changes, maintaining the business's competitive edge through strategic adaptations.
In relation to reducing pollution, a market-oriented control plan may include mechanisms such as tradable permits, which allow businesses the flexibility to reduce emissions in the most cost-effective way. By trading pollution credits, companies can find the most economical path to compliance. Pollution taxes provide financial incentives for companies to reduce emissions, as the cost of pollution becomes a factor in their financial planning. Finally, subsidies for reducing emissions encourage businesses to invest in cleaner technologies and practices by offsetting some of the costs. All of these tools help address concerns about the rigidity, inefficiency, and potential lack of innovation associated with command-and-control regulations.