Final answer:
Robert's evaluation of the salespeople should primarily focus on Sales Revenue, given the recent lag in sales at Maria Cosmetics, along with considerations of company spirit and marketing strategies to assess overall performance.
Step-by-step explanation:
The main focus of Robert's evaluation of the ten salespeople at Maria Cosmetics should be b) Sales Revenue. After a quarter of lagging sales, the CEO is likely to be most concerned with the performance of the sales staff in terms of their ability to generate revenue. Robert's evaluation will likely involve analyzing each salesperson's sales figures to assess their effectiveness at selling the company's products and contributing to the company's financial goals.
In a broader context, the performance evaluation could also touch on other aspects such as product knowledge, customer relationships, and how well each employee adheres to company guidelines and contributes to the overall company spirit. However, considering the company's current sales concerns, the primary metric for performance in this scenario is actual sales revenue generated by each salesperson.
It's important for the company to protect its brand and ensure consistent product quality across all sales channels, as the integrity of the brand is a valuable asset. Robert's assessment might also incorporate how well the salespeople maintain the reputation of the brand and the marketing strategy they employ to achieve their sales targets.