Final answer:
Robert's performance evaluation report on his salespeople should primarily focus on individual sales revenue, as the CEO has pointed out lagging sales. During evaluations, being proactive and discussing goals are key for improvement. Evaluating economic performance helps in making informed future decisions. Option a.
Step-by-step explanation:
When the CEO asks Robert, the Regional Sales Manager, to provide a performance evaluation on each of his ten salespeople, Robert's report should primarily focus on individual sales revenue(a). This is due to the fact that the scenario specifically mentions lagging sales, which indicates that the company is concerned with the performance related to sales figures. Attributes like customer satisfaction, product innovation, and company spirit and values might also be important, but they are secondary to the primary concern. During the performance evaluation process, it's advantageous for employees to be proactive by discussing their achievements, setting goals, and showing enthusiasm for future work objectives.
It's important to highlight goals, both met and unmet, to understand how they relate to future objectives. For example, if a salesperson had a goal to increase their customer base by 10% but fell short, this could lead to a discussion on strategies to improve in the next period. Evaluating economic performance is crucial in understanding a company's overall health and making informed decisions for its growth.