Final answer:
Cognitive dissonance is the awareness of conflicting positive and negative feelings, and it causes discomfort due to the conflict between behaviors, attitudes, or beliefs and positive self-perception. The answer to question 10 is 'consistency'.
Step-by-step explanation:
The awareness of conflicting positive and negative feelings and coordination of them into a complex, organized structure that recognizes the uniqueness of individual experiences is called cognitive dissonance. It refers to the psychological discomfort that arises from a conflict between a person's behaviors, attitudes, or beliefs and their positive self-perception.
For example, if a person believes that smoking is bad for their health but continues to smoke, they experience cognitive dissonance because their behavior contradicts their belief.
Cognitive dissonance can cause discomfort because it disrupts our sense of consistency, which is the correct answer to question 10: c. consistency.