Question

Swiss-based Nestlé, the largest food company in the world, is well-known for customizing its product offerings to suit local preferences, tastes, and requirements. By doing this, Nestlé is pursuing a(n)

Answer 1

Nestlé employs a market adaptation strategy to ensure its global products meet local preferences and demands.

Step-by-step explanation:

By customizing its product offerings to suit local preferences, tastes, and requirements, Swiss-based Nestlé is pursuing a market adaptation strategy. This approach reflects the need for global businesses to resonate with local markets.

Considering that products like food can have varied local demands due to cultural or regional taste preferences, adapting products becomes crucial to successfully penetrate and dominate these markets. Moreover, adapting products to local tastes can help a company like Nestlé avoid backlash or poor sales that could occur if products do not align with local expectations or regulations.