Final answer:
A multinational enterprise aiming for integration strategy at business level should combine Differentiation strategy and Cost leadership strategy, known as integrated cost leadership/differentiation strategy.
Step-by-step explanation:
When a multinational enterprise (MNE) wants to pursue an integration strategy at the business level by reconciling product and/or service differentiations at low cost, it must combine the elements of a Differentiation strategy and a Cost leadership strategy. This approach is known as integrated cost leadership/differentiation strategy.
Through a Differentiation strategy, a firm aims to make its products or services unique and attractive to buyers in comparison with those of its competitors. The differentiation can occur through various means such as the physical aspects of the product, location from which it sells the product, intangible aspects, and perceptions of the product. The goal is to create products that stand out in the marketplace.
In parallel, adopting a Cost leadership strategy requires a firm to focus on being the low-cost producer in its industry. By minimizing costs and, consequently, prices, the firm caters to price-sensitive customers.
Only through the successful combination of these two strategies can a multinational enterprise efficiently integrate differentiation while maintaining low costs. This might involve a strong focus on operational efficiency, economies of scale, innovation, and tight cost control measures.