Final answer:
ChocoNuts Inc. likely performed poorly in the category of flavor, as their candy bar failed to align with Japanese consumer preferences, whereas it succeeded in the U.S. Understanding local tastes and conducting consumer preference surveys can be integral to international market success. Option 2.
Step-by-step explanation:
Based on the information provided, ChocoNuts Inc. has failed to satisfy the consumer preferences in Japan, indicating that the company may have performed poorly in understanding the host country's consumer preferences. Although price, packaging, and marketing are crucial elements for the success of a product, the mention of the product being 'well tailored for the tastes' of U.S. consumers and failing in another country suggests that flavor (2) could be the primary category in which ChocoNuts performed poorly.
Local tastes and preferences significantly affect the consumption of food products like candy bars. For example, a new chocolate bar that is taste-tested might reveal differences in preferences between children and adults. Similarly, a candy survey comparing multicolored chocolates to peanut butter candies could help identify which flavors are more universally appealing or which specific attributes (like the sweetness or packaging of the candies) influence consumer preferences. Therefore, understanding these subtle nuances in flavor preferences is essential for international success.
Furthermore, effective marketing, such as targeted ads during events like the Super Bowl, helps create memorable brand associations. However, without a flavor that appeals to the local palate, the brand might not achieve the desired popularity despite successful marketing.