Question

Armed with a stack of market research, Jalen, a marketing department manager, is in the research and development manager's office attempting to convince him to eliminate two features his engineers plan to add to a product, and replace them with two others based on customer preference. Jalen is operating in the ______ role.

1) entrepreneur
2) resource allocator
3) disturbance handler
4) negotiator
5) liaison

Answer 1

Jalen is fulfilling the role of an entrepreneur by proposing changes to product features based on customer preferences, thus demonstrating the risk-taking and innovative characteristics typical of an entrepreneur in a market economy.

Step-by-step explanation:

Jalen, a marketing department manager, attempting to convince the research and development manager to adjust product features based on customer preferences, is operating in the entrepreneur role. An entrepreneur in a market economy is someone who seeks to earn profits by finding new ways to organize factors of production, and who is willing to take risks and be innovative to respond to consumer demands and increase market share. By advocating for changes that align with market research, Jalen exemplifies the entrepreneurial spirit of adapting and innovating based on consumer feedback to improve product success in the marketplace. The essence of entrepreneurial activity involves identifying opportunities, responding to changing market conditions, and taking proactive measures to steer a product or a service in a direction that aligns with consumer wants and needs.