Final Answer:
In the context of the use of the Internet in international marketing channels, technically, e-commerce is a form of direct selling. Thus, the correct option is 1) direct.
Step-by-step explanation:
E-commerce is a form of direct selling. In international marketing channels, direct selling refers to the process where goods or services are sold directly to consumers without intermediaries. In e-commerce, businesses interact directly with customers through online platforms, eliminating the need for physical intermediaries such as retailers. This direct approach allows for efficient communication, streamlined transactions, and a closer connection between the seller and the buyer.
In the context of the use of the Internet in international marketing channels, the direct nature of e-commerce is evident. Businesses utilize their online presence to showcase products or services, engage with customers, and facilitate transactions without the involvement of intermediaries. This direct-to-consumer model has become increasingly popular due to its cost-effectiveness and the ability to reach a global audience seamlessly.
Moreover, the efficiency of e-commerce in international marketing channels can be attributed to the elimination of geographical barriers and the ability to tailor marketing strategies for targeted audiences. The direct nature of e-commerce enables businesses to collect valuable data on consumer behavior, preferences, and demographics, allowing for more personalized and effective marketing approaches. Overall, e-commerce's direct selling model in international markets exemplifies the transformative power of the Internet in reshaping traditional marketing channels.
Therefore, the correct option is 1) direct.