Question

When is it most likely for a marketer to use domestic middlemen?

1) When the marketer wants to maximize financial and management investment.
2) When the marketer wants to minimize financial and management investment.
3) When the marketer wants to expand into international markets.
4) When the marketer wants to establish direct contact with customers.

Answer 1

Marketers are most likely to use domestic middlemen when they want to minimize their financial and management investment. The correct answer is option 2).

Step-by-step explanation:

It is most likely for a marketer to use domestic middlemen when the marketer wants to minimize financial and management investment. Domestic middlemen, such as regional distributors or local agents, can handle certain aspects of the distribution and sales process within the marketer's own country.

Without the marketer needing to invest heavily in building their own sales force or distribution network. This approach can be particularly appealing for companies that are looking to maintain a presence in the market with lower direct involvement and cost.

On the other hand, if a marketer is focusing on expanding into international markets, they might either look to use international middlemen or establish their own presence abroad to facilitate such expansion.