Question

Complementary marketing is commonly known as _____.

1) backhauling
2) demand shifting
3) piggybacking
4) shape shifting
5) skimming

Answer 1

Complementary marketing is also known as piggybacking, where one company utilizes another company's distribution channels to market its products.

Step-by-step explanation:

Complementary marketing is commonly known as 3) piggybacking. This strategy involves a company using the distribution channels of another company to sell its products.

A classic example of piggybacking is when a small company partners with a larger company to gain access to the latter's distribution network, potentially reaching a broader audience without the substantial costs that come with developing their own distribution network.

Complementary marketing is commonly known as piggybacking.

Piggybacking in marketing refers to the strategy of promoting a product or service alongside another related or complementary product or service. This allows companies to reach a larger audience and increase their chances of attracting customers.