Final answer:
Without specific consumer data, it's challenging to definitively state if Japanese consumers favor cheaper prices over personal service. However, given the high income levels and cost of living, as well as cultural values, there may be a preference for a balance between price and service quality. Correct option is 3)
Step-by-step explanation:
In the context of the distribution structure in Japan, it's challenging to determine if Japanese consumers favor cheaper prices over personal service without specific consumer data, which is not provided in the question. However, we can infer from the provided information and research on market structures that the competitive nature of businesses does tend to lead towards offering goods that are either better or less expensive in order to increase profits.
Nonetheless, Japanese societal values do emphasize the importance of personal service and the honor of the family structure. As income levels are high, particularly in cities like Tokyo, there may be a segment of consumers who value personal service over merely lower prices, especially for certain goods and services. This preference can also be influenced by the high cost of living, where some consumers might prioritize quality and personalization to justify the expense.
Thus, without more specific data, the question regarding the preferences of Japanese consumers cannot be definitively answered, but both economics and cultural values play a role in shaping consumer behavior in Japan.