Final answer:
In terms of distribution patterns, wholesaling does show greater diversity in its structure than retailing, primarily due to the variety of business types within wholesaling, the services offered, and its position in the supply chain as opposed to the more direct consumer focus of retailing. Thus, the statement is true.
Step-by-step explanation:
In the context of distribution patterns, it is generally believed that wholesaling exhibits a more diverse structure than retailing. Known for its operation in larger volume transactions and the sale of goods to retailers, other wholesalers, or institutional buyers, wholesaling includes a variety of businesses such as manufacturer agents, merchandise brokers, and independent wholesalers. On the other hand, retailing typically involves the sale of goods or services directly to consumers for personal or household consumption. Although both channels are crucial to the flow of goods from producers to consumers, wholesale operates with a wide range of different business types that serve various segments of the market, resulting in more structural diversity compared to the more uniform and direct nature of retailing.
Moreover, wholesaling can be either full-service or limited-service, provide a multitude of value-added functions, and operate through various types of market structures, including sole proprietorships, partnerships, franchises, and corporations. Retail is more constrained by the direct interaction with the consumer market, although retail establishments can also vary in size from large chains to small local businesses. However, the difference in diversity is mainly attributed to the range of services wholesalers offer, their positioning in the supply chain, and the different market needs they fulfill.
In conclusion, the statement that wholesaling shows a greater diversity in its structure than retailing is considered true.