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In the context of the different types of middlemen, which of the following is an example of a manufacturer's retail store?

1) Toys "R" Us
2) Walmart
3) Costco
4) Benetton
5) IKEA

User Jbradaric
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Final answer:

Benetton is an example of a manufacturer's retail store because it is operated by the manufacturer and sells its own branded products directly to consumers.

Step-by-step explanation:

In the context of the different types of middlemen in marketing, a manufacturer's retail store is one which is owned and operated by a manufacturer, selling its own products directly to consumers without involving independent retailers or intermediaries. Given the options, the Benetton store would be an example of a manufacturer's retail store, as it is known for producing and selling its own branded apparel. Options such as Toys "R" Us, Walmart, Costco, and IKEA are retailers that sell products from a variety of manufacturers, and therefore, do not fit the definition.

User Jjm
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