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Which of the following factors affects the choice of distribution channels?

1) Distance from manufacturer
2) Language spoken in the target market
3) Available distribution intermediaries
4) Consumer literacy levels
5) Country's per capita income

User Sam Comber
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1 Answer

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Final answer:

The choice of distribution channels is influenced by factors such as distance from manufacturer, language in the target market, availability of intermediaries, consumer literacy levels, and country's per capita income, with each affecting the distribution's efficiency, costs, and success.

Step-by-step explanation:

The factors that affect the choice of distribution channels include distance from manufacturer, the language spoken in the target market, available distribution intermediaries, consumer literacy levels, and the country's per capita income. These factors are critical as they directly influence the efficiency, cost, and success of getting a product or service to the end consumer.

For example, the distance from the manufacturer affects the logistics and transportation costs. The language spoken in the target market impacts communication and labeling. The availability of distribution intermediaries such as distributors or retailers can help reach different consumer segments effectively. Consumer literacy levels in a region might determine the type of products offered and how they are marketed while the country's per capita income influences purchasing power and demand for certain goods.

User Vasco Ferreira
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