Final answer:
A strong brand community is marked by high customer satisfaction, in contrast to the given option of low customer satisfaction. Such communities also manifest through loyalty, retention, and active participation in brand activities.
Step-by-step explanation:
The characteristics of a company or brand with a strong brand community do not include low customer satisfaction. A strong brand community typically features loyal and engaged customers, high customer retention rates, and active participation in brand-related activities. Social marketing efforts and brand ambassadorships leverage the sense of pride and trust to encourage behavior change and build strong brand communities.
These companies usually desire repeat customers and utilize brand community strengths to cultivate a positive reputation that drives further business and recommendations. However, low customer satisfaction is not a characteristic of a strong brand community. In fact, a strong brand community is built on satisfied and happy customers who have a positive perception and experience with the brand.