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At a trade show, manufacturers should weed out which type of buyer group because they are not interested in buying and would take up too much of the vendor's time?

1) Potential buyers
2) Serious buyers
3) Casual browsers
4) Competitors

User Artgb
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1 Answer

6 votes

Final answer:

Manufacturers at a trade show should exclude casual browsers, who do not show a serious intent to buy and could otherwise distract sellers from engaging with serious customers who act independently, are well-informed, and have a genuine interest in the market.

Step-by-step explanation:

At a trade show, manufacturers should weed out casual browsers because they are not interested in buying and would occupy too much of the vendor's time. This is guided by principles of market efficiency, where buyers and sellers need to act independently and compete effectively. As such, casual browsers, who do not have serious purchase intent, can deter this competitive process.

It is vital that both buyers and sellers are well-informed about market conditions. Casual browsers often lack this commitment to becoming well-informed, as their goal isn't to make a purchase but rather to explore casually, which can result in an inefficient use of the seller's time who could otherwise be engaging with serious buyers.

Furthermore, the principle that buyers and sellers can enter and leave the market whenever they choose indicates the importance of engaging with individuals who have a genuine interest in market participation. Casual browsers are less likely to actively participate in the market, making them less valuable during a trade show where the primary goal is to stimulate business transactions.

User FranGoitia
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