Question

Based on Web analytics, a hotel knows a customer often stays for a week and offers that person a discount for booking online. This is an example of:

1) Customer segmentation
2) Personalization
3) Conversion rate optimization
4) A/B testing

Answer 1

The hotel offering a discount based on a customer's past stays is an example of personalization.

Step-by-step explanation:

The correct answer is 2) Personalization.

Personalization is the practice of tailoring a product or service to meet an individual customer's needs or preferences. In this case, the hotel is using web analytics to identify a specific customer's behavior and offer them a discount for booking online, based on their past stays. By doing so, the hotel is personalizing their offer to match the customer's preferences, increasing the likelihood of the customer booking with them again.

Customer segmentation (1) refers to dividing a target market into distinct groups based on certain characteristics. Conversion rate optimization (3) involves identifying and implementing strategies to increase the percentage of website visitors who complete a desired action, such as making a purchase. A/B testing (4) is a method of comparing two versions of a webpage or app to determine which one performs better.