Final answer:
The example given is a promotional offer, where the retailer displays products prominently for discounted rates, benefiting both the retailer and the manufacturer. It relates to marketing practices like storefront displays, place-product-packaging, and brand ambassadorships, vital in today's attention economy.
Step-by-step explanation:
A retailer's agreement to showcase a particular brand of shoes in a prominent store location in exchange for a price discount from the manufacturer is an example of a promotional offer.
This marketing tactic is designed to create a mutually beneficial partnership between the retailer and the manufacturer.
The retailer receives products at a discounted rate, while the manufacturer benefits from increased visibility and potentially higher sales due to the strategic placement of their product.
Storefront displays have been strategically analyzed by marketers to manipulate shoppers' emotions, creating the perception that a product adds value beyond its actual utility.
Meanwhile, the concept of place-product-packaging shows how physical layout and brand consistency across franchise stores can entice customers to become regular patrons due to the predictability and uniformity of their experience.
Brand ambassadorships, such as hiring college students to promote a brand on campuses, leverage the trust in peer recommendations to effectively spread the marketing message and build brand loyalty.
All these methods are crucial parts of the attention economy, where capturing consumer attention through multiple avenues is vital for a company's success.