Final answer:
An endorsement by Consumer Reports is mainly used in creative strategy, typically persuading a detailed-oriented audience, such as small business owners, about a product's quality, as seen when advertising computers.
Step-by-step explanation:
An endorsement by Consumer Reports would typically be used in a creative strategy executional framework. This type of endorsement would be a powerful element in a company's advertising campaign, especially when aiming to persuade an analytical audience that values detailed information about a product's quality and features. For instance, when advertising computers to small business owners, emphasizing a computer's processing speed and memory capacity alongside a Consumer Reports endorsement would likely influence their purchasing decisions by providing a credible, third-party validation of the product's quality.
Products that are complex, costly, or require a high level of involvement in the decision-making process are well-suited to the central route to persuasion. The audience for these products, such as small business owners contemplating computer purchases, would be more likely to process the persuasive message thoroughly, considering the endorsement as part of a detailed evaluation of the product's merits before making a buying decision.