Question

In planning event marketing, after a firm decides on the objective, the second step would be________.

Answer 1

After setting the objective in event marketing, the second step is to define your audience. This step involves understanding who will be attending the event and how best to reach them, which can influence the marketing strategies and communication channels used.

Step-by-step explanation:

In planning event marketing, after a firm decides on the objective, the second step would be to define your audience. It's essential to know who the intended audience is for the specific event or project. Understanding your audience helps tailor the marketing strategies to reach them effectively by addressing their preferences and behaviors. This can involve segmentation strategies based on demographics, psychographics, or consumer behavior and can affect the channels of communication you choose, such as social media platforms, email marketing, or traditional media.

Once you have a clear definition of your audience, you might continue to plan how your project will create and support the argument, the modes, and media you will use, and how these will reach your audience. This involves researching, utilizing tools like graphic organizers, and assessing existing advocacy efforts by other groups to decide on a unique or supplementary approach. You should also consider the economic impact of your event - deciding whether it affects demand or supply and planning accordingly - but this pertains more to economic analysis rather than to direct event marketing steps.

Answer 2

After establishing an objective in event marketing, the second step is to define your audience by understanding their interests and how best to communicate with them. This involves gathering and analyzing demographic and psychographic data to tailor the event and its marketing.

Step-by-step explanation:

In planning event marketing, after a firm decides on the objective, the second step would be to define your audience. This is crucial because understanding the audience is key to shaping the marketing message and determining the channels through which you will reach them. Defining the audience helps in crafting the event to meet their interests, needs, and preferences, thus ensuring a better turnout and engagement rate for the event.

Once the objectives are clear, you can use a graphic organizer to assess what you already know about your potential attendees, including the demographic and psychographic data. This helps in pinpointing what additional information is needed. Through various methods such as formal research, interviews, or surveys, a firm can gather more data about the targeted audience. This comprehensive understanding allows for more targeted marketing efforts that can result in a more successful event.