Final answer:
Business-to-business web sites utilize all of the following incentives, except for a rewards program for frequent buyers.
Step-by-step explanation:
Business-to-business (B2B) websites utilize several incentives to attract customers. These incentives include discounts on bulk purchases, free shipping on orders over a certain amount, rewards program for frequent buyers, and exclusive access to new products.
However, the one incentive that B2B websites do not typically offer is a rewards program for frequent buyers.
While B2B websites aim to provide a seamless and convenient purchasing experience for businesses, they usually focus on offering discounts on bulk purchases and providing exclusive access to new products, since these incentives are more relevant and appealing to the target market.