Final answer:
A company seeking to build brand awareness by repeatedly showing the same ads is using high 1. frequency. Frequency in advertising is crucial for instilling a brand in consumers' minds, essential in today's visually saturated market.
Step-by-step explanation:
A company seeking to build brand awareness through repeated exposures of the same ads is using the concept of high frequency. In advertising terms, frequency refers to the number of times an individual is exposed to an advertisement within a specific period. The objective of high frequency is to embed the product or company name in the purchaser's mind, making it more likely they will remember and choose the advertising brand when making a purchase decision. This is especially important in a world where, according to estimates, we encounter around 5,000 advertisements daily. Advertisers use associative learning, as well as other strategies, to capture and retain attention, which is essential for persuasion and, ultimately, for driving consumer behavior towards their products or services.
The use of various mediums such as television, augmented with data analytics to target specific demographics, exemplifies how advertisers work to broadcast their message across to potential customers. Television remains a compelling platform due to the wide reach and the ability to target viewers with considerable precision based on viewer data. In essence, high frequency in advertising maximizes the opportunities for a brand to leave a lasting impression on potential consumers.