Final answer:
Cognitive message strategies include emotional appeal, rational appeal, and fear appeal. Sensory appeal is not considered a cognitive message strategy.
Step-by-step explanation:
Cognitive message strategies typically include those appeals that are based on sound reasoning and evidence. Emotional appeal does not strictly rely on factual or rational evidence but instead focuses on eliciting emotional responses from the audience. Hence, emotional appeals are not considered cognitive strategies because they do not prioritize logic and reasoning. Cognitive message strategies include rational appeal, which is grounded in factual data and logical arguments; fear appeal, which often presents a scenario that could happen if certain actions are not taken, leveraging a logical basis for evoking fear; and sensory appeal, which might invoke logic by focusing on experiences of the senses that can be connected to a product's benefits.