Question

According to social judgment theory, assimilation occurs when?

1) the material presented toward the end of a message is most influential
2) the material presented early in a message is most influential
3) an incoming message falls within the latitude of rejection
4) an incoming message falls within the latitude of acceptance

Answer 1

Assimilation occurs when an incoming message falls within the latitude of acceptance.

Step-by-step explanation:

According to social judgment theory, assimilation occurs when an incoming message falls within the latitude of acceptance. The latitude of acceptance refers to the range of opinions or ideas that an individual is willing to accept. When the message aligns with the individual's existing beliefs or attitudes, it is more likely to be assimilated and influential.