Question

Which of the following statements is true of Generation Z consumers?

1) They tend to be frugal and follow largely utilitarian motivations with their purchases.
2) Their lives and values are shaped very much by World War II and their post-war experiences.
3) They will be the first truly "global" generation due to racial and cultural diversity.
4) They were long thought to be a group that was marked by alienation and cynicism.

Answer 1

The true statement about Generation Z consumers is that they tend to be frugal and possess utilitarian motivations for their purchases. They are a diverse and technologically savvy generation, differing from previous generations in their experiences and outlook. Early trends suggest they may also differ in political attitudes from older generations.

Step-by-step explanation:

Out of the provided statements about Generation Z consumers, the true statement is that they tend to be frugal and follow largely utilitarian motivations with their purchases. Unlike the statement suggesting their values are shaped by World War II, Generation Z did not directly experience this era, as they were born between 1997 and 2012. Instead, their behaviors and purchasing habits are shaped by the digital age, social media, and recent economic pressures, such as those occurring during the COVID-19 pandemic. They are indeed a 'global' generation in terms of their racial and cultural diversity, as well as their technological connectivity, but this is not a unique feature exclusive to Generation Z since the Millennial generation also exhibits these characteristics.

It is also important to note that while it is still early to determine their complete impact on party identification and political trends, initial observations suggest that Millennials and Generation Z may have different attitudes towards politics than older generations.