Question

Identify a true statement in the context of social judgment theory.

1) Consumers do not compare incoming information to their existing attitudes about a particular object or issue.
2) For a message to fall within the latitude of acceptance, the information presented must be perceived as being far from the original attitude position.
3) Social judgment theory states that human beings do not prefer consistency among their beliefs, attitudes, and behaviors.
4) A message that is perceived as being far away from the original attitude position will fall within the latitude of rejection.

Answer 1

The true statement is that a message perceived as being far from one's attitude position falls within the latitude of rejection, according to social judgment theory.

Step-by-step explanation:

Identifying a true statement in the context of social judgment theory, the correct one is: A message that is perceived as being far away from the original attitude position will fall within the latitude of rejection. Social judgment theory posits that individuals have a latitude of acceptance, latitude of noncommitment, and latitude of rejection when they evaluate persuasive communications. When messages are significantly divergent from a person's existing attitudes, they are likely to be within the latitude of rejection. This is because these messages are seen as unacceptable and the person is predisposed to vigorously oppose them.