Question

Identify a true statement in the context of attitude-behavior consistency.

1) Sales promotion is not required if consumers have a positive attitude toward a product.
2) Attitudes are stronger predictors of behavior when the decision to be made is not classified as high involvement.
3) Attitudes are stronger predictors of behavior when situational factors do not impede the product selection.
4) Attitudes are the most reliable predictors of behavior as they remain constant over time.

Answer 1

The true statement among the options provided is that attitudes are stronger predictors of behavior when situational factors do not impede the product selection.

Step-by-step explanation:

Among the statements regarding attitude-behavior consistency, the true statement is that attitudes are stronger predictors of behavior when situational factors do not impede the product selection. Attitudes can indeed influence our behaviors, but the consistency of this relationship can be affected by various external and internal factors. For example, cognitive dissonance can lead to a change in attitudes, behaviors, or cognitions as a means of resolving conflict between them. Moreover, external factors such as advertising and persuasion techniques, including the central and peripheral routes to persuasion, can have a substantial impact on our attitudes and subsequent behaviors.

The power of situations, such as social norms, authority figures, and group pressures, can also influence our behavior, potentially leading to conformity, obedience, and even prejudice and discrimination. Despite the influence of these factors, it's also true that our own free will can lead us to consciously change our attitudes and beliefs.