Final answer:
Acquisitional shopping is the type that relies on high utilitarian value for satisfaction, where consumers focus on efficiently meeting their functional needs. Satisfaction from such shopping is influenced by the quality of information available to the buyer, with the potential for regret or hesitation when the information is imperfect.
Step-by-step explanation:
The type of shopping that depends on high utilitarian value to create satisfaction is Acquisitional shopping. This kind of shopping involves a purposeful and planned pursuit of products that can be used to fulfill a functional requirement. Consumers engaged in acquisitional shopping are primarily concerned with acquiring goods efficiently and effectively to meet a particular need. They seek the highest level of utility, which means they aim to get the best value or use from the products they purchase.
When we consider how people make consumption decisions, it's clear that utilitarian value plays a significant role. We think about what will bring the most happiness considering the cost, the trade-offs between purchasing more of one item and less of another, and ultimately, we choose what provides the greatest satisfaction based on the available information.
Imperfect Information and Shopping Decisions
Every purchase we make is based on a belief about the satisfaction the product or service will offer. However, in situations where information is imperfect, which is common in many buying scenarios, consumers can experience regret over past purchases or hesitation in making new ones. Decisions are influenced by the quality of information available, which can vary based on the product or the purchasing environment.