Final answer:
In the elaboration likelihood model (ELM), nonproduct-related information presented in a message is referred to as peripheral cues. Peripheral cues, such as celebrity endorsements and positive emotions, are used in indirect persuasion and require less analytical thinking, while central cues involve factual information and detailed arguments.
Step-by-step explanation:
In the elaboration likelihood model (ELM), nonproduct-related information presented in a message is referred to as peripheral cues. This indirect route to persuasion uses such cues to associate positivity with the message instead of focusing on the detailed arguments concerning the product's quality. Examples of peripheral cues include celebrity endorsements, positive emotions, and attractive models, which can sway the audience without requiring much effort or analytical processing. Conversely, central cues are related to the factual details and core aspects of the argument, which would require the audience to be analytical and motivated to process.
Answering the student's question, among the options provided, factual information is not considered to be a peripheral cue but rather a central cue. Hence, in the context of the elaboration likelihood model of persuasion, the nonproduct-related information that can often influence attitudes with minimal thought are known as peripheral cues.