Final answer:
The correct answer is Emotional contagion. Emotional contagion refers to a salesperson's ability to convey emotional information that shapes a more valuable outcome for consumers by influencing their purchasing decisions.
Step-by-step explanation:
The correct answer is 2) Emotional contagion.
Emotional contagion refers to the ability of a salesperson to convey emotional information that can shape a more valuable outcome for consumers. It involves the salesperson's skill in transmitting emotions to customers in a way that influences their purchasing decisions. This can be done through various techniques such as mirroring the customer's emotions, using persuasive language, and creating a positive and engaging experience for the customer.
For example, a salesperson who is able to create a sense of excitement and desire in customers through their own enthusiasm and positive energy is more likely to be successful in selling a product or service. They can create an emotional connection with the customer and make them feel inspired to make a purchase.