Final answer:
Unplanned shopping typically involves a hedonic orientation, where the action is done for pleasure, rather than necessity. It isn't necessarily uncontrollable or linked to chronic depression, but can be influenced by emotional states and environmental stressors.
Step-by-step explanation:
The question addresses the nature of unplanned shopping. Unplanned shopping is often characterized by a hedonic orientation, where the shopping experience itself provides pleasure and entertainment, beyond the utility of the products bought. It's not correct to say that unplanned shopping is generally uncontrollable or driven by chronic depression, although certain emotional states, such as temporary sadness or the pursuit of mood repair, could trigger unplanned purchasing. However, the statement about situational memory is not clearly defined in everyday shopping behavior but could refer to the contextual cues that might trigger a memory, leading to an impromptu purchase.
Regarding consumerism, shopping is sometimes used as a coping mechanism for negative feelings or stress, offering temporary relief or distraction, but it is not inherently linked to chronic depression. Instead, shopping can serve as a form of enjoyment and a response to various environmental stressors in consumer-driven societies.