Final answer:
The irrelevant question for a marketing plan is 'Where have we been?' as marketing plans are forward-looking and focus on future strategies to meet consumer needs, rather than historical analysis.
Step-by-step explanation:
The question which is not a major question that should be addressed by the marketing plan is option 1) Where have we been? A standard marketing plan typically focuses on the future-oriented questions such as where do we want to go in the short term, where do we want to go in the long term, and how do we get there. These questions are vital as they help to set clear objectives and define the strategies for achieving these objectives. Understanding where a company has been is more relevant for a situation analysis or a historical perspective, rather than for planning future marketing activities.
Marketing plans are generally forward-looking documents that outline strategies and tactics to achieve specific marketing goals and objectives. They often start with identifying consumer needs and wants, deciding what goods and services to offer, and determining the approaches for production and distribution. They consider market demand, consumer purchasing decisions, and address questions about goods and services required to meet market needs. The 5 W's (Who, What, Where, When, and Why) are also crucial in formulating specific and measurable goals for the marketing plan.