How does business impact the role of media as a gatekeeper?
A. Businesses donate money to media outlets to ensure that the public remains informed.
B. Businesses pay for ads in print media and airtime in broadcast media to ensure that they can broaden their customer base.
C. Media outlets make money by selling space or airtime to advertisers, so some outlets will only select stories that are pleasing to advertisers.
D. Media outlets make money via commercials and, as a result, can broaden their audience base.